The Search Revolution: Why Your Marketing Strategy Needs an Urgent Rethink​

Search is undergoing a seismic shift. Traditional engines like Google are no longer the sole gatekeepers of discovery. Large Language Models (LLMs) like ChatGPT, Grok, and DeepSeek are transforming how people search—favouring longer, more nuanced queries and fostering deeper engagement and higher trust.​
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Crucially, you currently can’t buy your way to the top in these ecosystems. Visibility now depends on producing authoritative, high-quality content that LLMs understand and recommend.​
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The implications are immediate. AI agents are already booking restaurants, scheduling meetings, and completing purchases—shrinking the customer journey from discovery to decision in seconds. Enterprise brands are among the first to feel this disruption.​
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This isn’t a prediction—it’s happening now.​

Join us to explore what’s changing, what’s at stake, and how digital leaders can adapt—fast.​

Datum: Mittwoch, 2. Juli 2025

Ort: Digitas /Publicis Groupe, Stadelhoferstrasse 25, 8001 Zürich

Zeit: 17.30 Uhr bis 18.30 Uhr mit anschliessendem Apéro

Zur Anmeldung